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Advances in Luxury Brand Management
by Jean-Noël Kapferer, Joachim Kernstock, Tim Oliver Brexendorf, Shaun M. Powell
262 pages
About This Book
Presenting some of the most significant research on the modern understanding of luxury, this edited collection of articles from the Journal of Brand Management explores the complex relationships consumers tie with luxury, and the unique characteristics of luxury brand management. Covering the segmen...
More by Jean-Noël Kapferer, Joachim Kernstock, Tim Oliver Brexendorf, Shaun M. Powell
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Reading Time Estimates
6h 40m
slow reader
180 WPM
4h 48m
average reader
250 WPM
3h 26m
fast reader
350 WPM
📖 72,050 words📅 10 days at 30 min/day
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Reading time
4 h 48 min
at 250 words per minute
Audiobook (1.5x)
5 h 20 min
at 1.5x narration speed
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8 h
Audio 2x
4 h
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- 📅10 days reading 30 min/day
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