About This Book
This edited volume will help business and academic researchers understand the means-end approach to understanding consumers. This is a qualitative marketing research method to gain customer insight into decision making.
More by Thomas J. Reynolds, Jerry C. Olson
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Reading Time Estimates
11h 47m
slow reader
180 WPM
8h 29m
average reader
250 WPM
6h 4m
fast reader
350 WPM
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Reading time
8 h 29 min
at 250 words per minute
Audiobook (1.5x)
9 h 26 min
at 1.5x narration speed
Audio 1x
14 h 9 min
Audio 2x
7 h 4 min
That's about:
- 📅17 days reading 30 min/day
- 🚇17 commutes of 30 min each
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