About This Book
This work analyzes the nature of true luxury brands and identifies the rules for marketing luxury products. It also explains the difference between 'premium' and 'luxury', and sets out the rules to be applied to the luxury marketing mix.
More by Jean-Noël Kapferer, Vincent Bastien
Related Genres
Reading Time Estimates
8h 46m
slow reader
180 WPM
6h 18m
average reader
250 WPM
4h 30m
fast reader
350 WPM
📖 94,600 words📅 13 days at 30 min/day
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WPM
Reading time
6 h 18 min
at 250 words per minute
Audiobook (1.5x)
7 h
at 1.5x narration speed
Audio 1x
10 h 31 min
Audio 2x
5 h 15 min
That's about:
- 📅13 days reading 30 min/day
- 🚇13 commutes of 30 min each