About This Book
SERVICES MARKETING, 3/e, by Zeithaml and Bitner provides a comprehensive review and analysis of services marketing issues, practice, and strategy. Utilizing the GAPS Model of Service Quality as an organizing framework the structure of the text offers part openers that sequentially build the model ga...
More by Valarie A. Zeithaml, Mary Jo Bitner
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Reading Time Estimates
18h 2m
slow reader
180 WPM
12h 59m
average reader
250 WPM
9h 16m
fast reader
350 WPM
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Reading time
12 h 59 min
at 250 words per minute
Audiobook (1.5x)
14 h 25 min
at 1.5x narration speed
Audio 1x
21 h 38 min
Audio 2x
10 h 49 min
That's about:
- 📅26 days reading 30 min/day
- 🚇26 commutes of 30 min each
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