About This Book
The book covers the ongoing shift from mass-marketing and micro-marketing to sensory marketing in terms of the increased individualization in the contemporary society. It shows the importance in reaching the individuals' five senses at a deeper level than traditional marketing theories do.
More by B. Hultén, N. Broweus, M. van Dijk
Related Genres
Reading Time Estimates
5h 1m
slow reader
180 WPM
3h 37m
average reader
250 WPM
2h 35m
fast reader
350 WPM
📖 54,175 words📅 8 days at 30 min/day
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WPM
Reading time
3 h 37 min
at 250 words per minute
Audiobook (1.5x)
4 h 1 min
at 1.5x narration speed
Audio 1x
6 h 1 min
Audio 2x
3 h 1 min
That's about:
- 📅8 days reading 30 min/day
- 🚇8 commutes of 30 min each