About This Book
First published in 1955, "Personal Influence" reports the results of a pioneering study conducted in Decatur, Illinois, validating Paul Lazarsfeld's serendipitous discovery that messages from the media may be further mediated by informal "opinion leaders" who intercept, interpret, and diffuse what t...
More by Elihu Katz, Paul F. Lazarsfeld, Elmo Roper
Reading Time Estimates
11h 5m
slow reader
180 WPM
7h 59m
average reader
250 WPM
5h 42m
fast reader
350 WPM
π 119,625 wordsπ
16 days at 30 min/day
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WPM
Reading time
7 h 59 min
at 250 words per minute
Audiobook (1.5x)
8 h 52 min
at 1.5x narration speed
Audio 1x
13 h 18 min
Audio 2x
6 h 39 min
That's about:
- π 16 daysΒ reading 30 min/day
- π16 commutesΒ of 30 min each