About This Book
This work is designed to develop the quantitative foundations for marketing decisions in terms of both theoretical models to help analyze marketing issues and also decision-support models. The focus is on substantive marketing decisions rather than on methodology.
More by Gary L. Lilien, Philip Kotler, K. Sridhar Moorthy
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Reading Time Estimates
21h 23m
slow reader
180 WPM
15h 24m
average reader
250 WPM
11h 0m
fast reader
350 WPM
π 231,000 wordsπ
31 days at 30 min/day
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WPM
Reading time
15 h 24 min
at 250 words per minute
Audiobook (1.5x)
17 h 7 min
at 1.5x narration speed
Audio 1x
25 h 40 min
Audio 2x
12 h 50 min
That's about:
- π 31 daysΒ reading 30 min/day
- π31 commutesΒ of 30 min each