Integrated Advertising, Promotion, and Marketing Communications
by Kenneth E. Clow, Donald Baack
About This Book
This volume takes a broader approach than Advertising or Promotions surveys and gives readers anintegratedlearning experience by incorporating Internet exercises and a Building an IMC Campaign project, with free Advertising Plan Pro software in every copy. The volume addresses integrated marketing c...
More by Kenneth E. Clow, Donald Baack
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Reading Time Estimates
13h 57m
slow reader
180 WPM
10h 3m
average reader
250 WPM
7h 11m
fast reader
350 WPM
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Reading time
10 h 3 min
at 250 words per minute
Audiobook (1.5x)
11 h 10 min
at 1.5x narration speed
Audio 1x
16 h 45 min
Audio 2x
8 h 22 min
That's about:
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