About This Book
The New York Times bestseller that explains why certain products and ideas become popular. “Jonah Berger knows more about what makes information ‘go viral’ than anyone in the world.” —Daniel Gilbert, author of the bestseller Stumbling on Happiness What makes things popular? If you said advertising,...
More by Jonah Berger
Reading Time Estimates
6h 31m
slow reader
180 WPM
4h 42m
average reader
250 WPM
3h 21m
fast reader
350 WPM
📖 70,400 words📅 10 days at 30 min/day
How Long Will It Take You?
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WPM
Reading time
4 h 42 min
at 250 words per minute
Audiobook (1.5x)
5 h 13 min
at 1.5x narration speed
Audio 1x
7 h 49 min
Audio 2x
3 h 55 min
That's about:
- 📅10 days reading 30 min/day
- 🚇10 commutes of 30 min each