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Consumer Behaviour and Marketing Strategy
by J. Paul Peter, Jerry Corrie Olson, Klaus G. Grunert
526 pages
About This Book
This text combines academic rigour with an application-oriented approach, and draws on the latest consumer research and applies it to the marketing problems of European companies. Cognitive, behavioural and environmental approaches to the analysis of consumer behaviour receive a balanced treatment....
More by J. Paul Peter, Jerry Corrie Olson, Klaus G. Grunert
Reading Time Estimates
13h 24m
slow reader
180 WPM
9h 39m
average reader
250 WPM
6h 53m
fast reader
350 WPM
π 144,650 wordsπ
20 days at 30 min/day
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WPM
Reading time
9 h 39 min
at 250 words per minute
Audiobook (1.5x)
10 h 43 min
at 1.5x narration speed
Audio 1x
16 h 4 min
Audio 2x
8 h 2 min
That's about:
- π 20 daysΒ reading 30 min/day
- π20 commutesΒ of 30 min each