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About This Book
This work shows how the various elements of consumer analysis fit together in an integrated framework, called the Wheel of Consumer Analysis. Psychological, social and behavioural theories are shown as useful for understanding consumers and developing more effective marketing strategies. The aim is...
More by J. Paul Peter, Jerry Corrie Olson
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Reading Time Estimates
20h 10m
slow reader
180 WPM
14h 31m
average reader
250 WPM
10h 22m
fast reader
350 WPM
π 217,800 wordsπ
30 days at 30 min/day
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WPM
Reading time
14 h 31 min
at 250 words per minute
Audiobook (1.5x)
16 h 8 min
at 1.5x narration speed
Audio 1x
24 h 12 min
Audio 2x
12 h 6 min
That's about:
- π 30 daysΒ reading 30 min/day
- π30 commutesΒ of 30 min each