About This Book
This is one of the first books to probe deeply into the art and science of branding industrial products. The book comes at a time when more industrial companies need to start using branding in a sophisticated way. It provides the concepts, the theory, and dozens of cases illustrating the successful...
More by Philip Kotler, Waldemar Pfoertsch
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Reading Time Estimates
7h 38m
slow reader
180 WPM
5h 30m
average reader
250 WPM
3h 56m
fast reader
350 WPM
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Reading time
5 h 30 min
at 250 words per minute
Audiobook (1.5x)
6 h 7 min
at 1.5x narration speed
Audio 1x
9 h 10 min
Audio 2x
4 h 35 min
That's about:
- 📅11 days reading 30 min/day
- 🚇11 commutes of 30 min each
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